Podcast Spotlight: Breaking Brand

If you have any interest in design, branding, direct-to-consumer businesses born online — or about the story of an already-successful creative agency (Gin Lane) completely pivoting to become a company with several retail brands under its umbrella (Pattern) — then I highly recommend the podcast “Breaking Brand” produced by the fine folks at Buffer. It’s a sharp, concise, well-produced peek into the future of commerce, highlighting how some innovative companies have chosen to focus on intimate relationships with their user-base, rather than casting a massive, impersonal net. It’s only five short episodes for its first season — so it’s an easy one to pick up and savor on your lunch hour!